Case Study: Clarion

netpeople’s conversational “Gourmet Search” lets Clarion’s customers find restaurants while keeping their eyes on the road

Clarion needed a safe, simple, and fun way for drivers to discover places to eat without distraction. netpeople’s unique voice assistant technology provided the solution.

Clarion is a leading global manufacturer of in-car infotainment systems and cloud-based information network services for vehicles in general.
The company was one of the first to deploy a cloud-based system (Smart Access) to their in-car navigation. Clarion recognized the value of the cloud in enabling them to keep navigation information the cloud, so that they could update and improve the system remotely at any time.

Smart Access

However, Clarion wanted to develop a next-generation system that would solve a recurring problem with in-car technology. Conventional car navigation systems required the driver to tap a screen and use various buttons and knobs, which could easily be distracting. Clarion wanted a solution that would still enable drivers to take advantage of the connected car services, in a way that was safe, easy and comfortable.

The answer was voice. But Clarion was dissatisfied with conventional voice command systems. Most of them required a user to speak strictly-defined commands in a particular sequence. Anything else would result in errors and frustration on the part of the user.
At the same time, Clarion also wanted to enhance their connected services, and sought a solution provider that could deliver a robust voice solution coupled with aggregated information from multiple content providers.

Clarion selected iNAGO, whose netpeople solution is known for natural conversation interaction. iNAGO and Clarion worked together to define the elements of the perfect voice assistant for the car.

With Clarion’s automotive experience in car navigation and iNAGO’s experience as a voice HMI leader, they developed “Gourmet Search,” an in-car application powered by netpeople that enables drivers to search for restaurants entirely by voice.


With “Gourmet Search,” drivers can keep their eyes on the road. It enables drivers to specify the type of restaurant (by cuisine, budget, visit purpose, etc.) they want by voice, and hear search results without having to look at the navigation screen. Drivers can choose the restaurant they want, call it, and even set the destination all by conversing naturally with the application – one of netpeople’s greatest strengths.

“Gournet Search” has brought a natural conversational interface to in-car systems, opening the door to a new era of in-car interaction. Clarion and iNAGO’s solution was featured on a major business TV show in Japan as an example of innovative voice technology that’s bringing voice assistants in the car closer to becoming human.

Watch the video here:
Press release from Clarion:



netpeople gives FUJITSU TEN’s aftermarket navigation system added smarts

iNAGO’s natural-language access to connected services integrates with devices and content providers seamlessly and powerfully.

FUJITSU TEN LIMITED, established in 1972 with investment from FUJITSU LIMITED and with additional investment from Toyota Motor Corporation and DENSO Corporation in 1973, is a leading manufacturer of automotive electronics Industry. It is a globally-recognized manufacturer of car navigation and audio systems, ECU for engine and airbag control, millimeter wave radar, mobile communication equipment etc. It is expanding its business globally by fulfilling orders for genuine products for Toyota and other automobile manufactures.
With the rapid growth of the Internet, smart phones, and wireless services, FUJITSU TEN quickly moved into the connected car and ICT markets. They committed to their goal in 2012 with their 10-year vision for 2022: focusing on Human-Centric Computing and Driver Support systems for future vehicle and driver support.

FUJITSU TEN wanted to make using a car more convenient, smart, and fun. As a result, they sought to improve the user experience of their ECLIPSE in-car navigation systems.

iNAGO’s experience in developing conversational digital assistants made it the logical choice. Their best-in-field netpeople platform provided FUJITSU TEN with a way to offer aftermarket customers the most natural way to access connected services on the go: a conversational voice assistant.

FUJITSU TEN was easily able to integrate iNAGO’s out-of-the-box connected services: restaurant, local business and weather, to create a full-featured in-car voice-based personal assistant solution. These services already support all popular content and service providers, providing FUJITSU TEN with a turnkey solution.
FUJITSU TEN also needed iNAGO to integrate a custom content provider that delivers an additional layer of POI detail. iNAGO was able to integrate and add this new level of functionality to provide drivers with greater information about gas stations, real-time available parking, and rest stops, etc.


netpeople’s flexibility allowed FUJITSU TEN to execute on its unique solution, bringing all functionality to the cloud but delivering it through a smartphone application. This new application integrated with the FUJITSU TEN ECLIPSE navigation system to provide a seamless in-car experience.
Drivers can use netpeople to easily find POIs, as well as control the navigation system by speaking naturally. Interacting with the netpeople assistant is like speaking with a human, enabling drivers to get the information they need in a way that is safe in the car. Instead of simply issuing commands, the driver engages in a conversation with an appealing custom character that represents FUJITSU TEN’s brand and user experience in the car.

All this was made possible quickly and easily using iNAGO’s netpeople assistant platform and FUJITSU TEN’s expertise in telematics systems.
FUJITSU TEN successfully launched the CarafL (the Car-centric life Assistive Friend Link) application on Android and iOS, integrated with the ECLIPSE car navigation system and powered by netpeople. CarafL continues to grow in services and functionality.
For an overview of CarafL’s useful, fun features, see: content)